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	<title>White Noise Productions</title>
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	<description>News and recent works from White Noise</description>
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		<title>Yale Doors</title>
		<link>http://www.whitenoise.tv/blog/?p=252</link>
		<comments>http://www.whitenoise.tv/blog/?p=252#comments</comments>
		<pubDate>Wed, 14 Jul 2010 12:06:52 +0000</pubDate>
		<dc:creator>jayne</dc:creator>
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		<description><![CDATA[Yale - The worlds favourite lock, commissioned White Noise to help launch its new 'door' product, with this 30 second ad. This DRTV ad features the benefits, ease of ordering and a price incentive to sell directly to the public.]]></description>
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		<title>Bargain Booze</title>
		<link>http://www.whitenoise.tv/blog/?p=261</link>
		<comments>http://www.whitenoise.tv/blog/?p=261#comments</comments>
		<pubDate>Wed, 14 Jul 2010 12:56:13 +0000</pubDate>
		<dc:creator>jayne</dc:creator>
				<category><![CDATA[News]]></category>
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		<description><![CDATA[Bargain Booze, the UK's premier off license and convenience store chain, approached White Noise to promote their summer offers and celebrate the World Cup. The ad subverts stereotypes and gender roles whilst promoting their latest deals.]]></description>
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		<title>NetFlight Bumper</title>
		<link>http://www.whitenoise.tv/blog/?p=265</link>
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		<pubDate>Wed, 14 Jul 2010 13:37:19 +0000</pubDate>
		<dc:creator>jayne</dc:creator>
				<category><![CDATA[bumpers]]></category>
		<category><![CDATA[showreel]]></category>

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		<description><![CDATA[NetFlights.com commissioned White Noise to produce a series of idents sponsoring various TV programmes, from Griff Rhys Jones' 'Greatest Cities of the World' to Sky News Travel Report. The bumpers generated awareness of the internet based travel company. ]]></description>
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		<title>CPC ITV4 Bumpers</title>
		<link>http://www.whitenoise.tv/blog/?p=220</link>
		<comments>http://www.whitenoise.tv/blog/?p=220#comments</comments>
		<pubDate>Fri, 26 Mar 2010 12:18:08 +0000</pubDate>
		<dc:creator>jayne</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[showreel]]></category>

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		<description><![CDATA[After the success of their previous bumpers, we produced a new set for CPC to sponsor ITV4, shot on Red camera. Continuing with the secret agent theme,  they reinforce branding and showcase their products.]]></description>
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		<title>CPC &#8211; ITV4</title>
		<link>http://www.whitenoise.tv/blog/?p=229</link>
		<comments>http://www.whitenoise.tv/blog/?p=229#comments</comments>
		<pubDate>Fri, 26 Mar 2010 15:32:39 +0000</pubDate>
		<dc:creator>jayne</dc:creator>
				<category><![CDATA[bumpers]]></category>

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		<description><![CDATA[Following on from their success with The Gadget Show CPC are now sponsoring every program on ITV 4 (except movies). This includes 15 seconds at the start of every program, 10 seconds at the start and end of every break and 5 seconds at the end of every program. That adds up to an awful lot of airtime for a company that chose to try television with White Noise only three years ago.]]></description>
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		<title>Zamaretto Bumpers</title>
		<link>http://www.whitenoise.tv/blog/?p=202</link>
		<comments>http://www.whitenoise.tv/blog/?p=202#comments</comments>
		<pubDate>Wed, 17 Feb 2010 10:20:09 +0000</pubDate>
		<dc:creator>jayne</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[showreel]]></category>

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		<description><![CDATA[Following previous bumpers to launch the product, we created a new set for Zamaretto to sponsor ITV2 drama, Secret Diaries of a Call Girl - ensuring continued brand awareness amongst the target audience.]]></description>
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		<title>Williams &amp; Brown</title>
		<link>http://www.whitenoise.tv/blog/?p=193</link>
		<comments>http://www.whitenoise.tv/blog/?p=193#comments</comments>
		<pubDate>Tue, 16 Feb 2010 16:43:10 +0000</pubDate>
		<dc:creator>jayne</dc:creator>
				<category><![CDATA[News]]></category>
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		<description><![CDATA[Working closely with a creative agency we created a TVC to help launch a new menswear clothing range, Williams &#038; Brown.]]></description>
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		<title>Fashion World</title>
		<link>http://www.whitenoise.tv/blog/?p=189</link>
		<comments>http://www.whitenoise.tv/blog/?p=189#comments</comments>
		<pubDate>Fri, 05 Feb 2010 16:29:49 +0000</pubDate>
		<dc:creator>jayne</dc:creator>
				<category><![CDATA[News]]></category>
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		<description><![CDATA[Through snap shots on a pin board we catch a glimpse of a women's busy lifestyle - from birthdays to city breaks, demonstrating the wide range of clothing for any occasion.]]></description>
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		<title>CPC &#8211; &#8216;The Gadget Show&#8217; Channel 5</title>
		<link>http://www.whitenoise.tv/blog/?p=147</link>
		<comments>http://www.whitenoise.tv/blog/?p=147#comments</comments>
		<pubDate>Sun, 24 Jan 2010 00:54:29 +0000</pubDate>
		<dc:creator>jayne</dc:creator>
				<category><![CDATA[bumpers]]></category>

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		<description><![CDATA[With their first sponsorship deal, CPC sponsored the Gadget show on Channel 5. The program was a perfect fit for their catalogue and product range and as a result had an immediate impact. The call to action of 'TEXT CPC..' resulted in over 1000 requests for catalogues per episode.]]></description>
			<content:encoded><![CDATA[<p>With their first sponsorship deal, CPC sponsored the Gadget show on Channel 5. The program was a perfect fit for their catalogue and product range and as a result had an immediate impact. The call to action of &#8216;TEXT CPC..&#8217; resulted in over 1000 requests for catalogues per episode.</p>
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		<title>St Helier Pear Cider &#8211; The Championship ITV1</title>
		<link>http://www.whitenoise.tv/blog/?p=151</link>
		<comments>http://www.whitenoise.tv/blog/?p=151#comments</comments>
		<pubDate>Sun, 24 Jan 2010 11:55:37 +0000</pubDate>
		<dc:creator>jayne</dc:creator>
				<category><![CDATA[bumpers]]></category>

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		<description><![CDATA[An early bumper produced by White Noise enabled a little known product to be catapulted into a much sought after drink. Sponsorship of the football on ITV was secured by Media Clarity and was so successful that it changed drinking habits and started a boom in Pear Cider products.
]]></description>
			<content:encoded><![CDATA[<p>An early sponsorship bumper produced by White Noise enabled a little known product to be catapulted into a much sought after drink. Sponsorship of the football on ITV was secured by Media Clarity and was so successful that it changed drinking habits and started a boom in copycat Pear Cider products.</p>
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