JD Williams – Fashion World

White Noise continued their relationship with Manchester based agency Red C to create the latest Fashion World commercial for their Autumn/Winter range. This season saw a change in Fashion World’s offering and the task was to demonstrate the different products they now offer in addition to Women’s fashion. Including men’s and kids wear as well as home and electrical products.


Directed by Dave Mills and shot by Dan Lightening, the commercial will air from July to October, at which point the Christmas commercial will be released – which was also shot on the same (long!) day. Shot on location in Knutsford, the TV commercials feature a clever use of split screen to show how you can buy everything you need from Fashion World.


Look out for the Fashion World Christmas advert showing their seasonal range!

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